Our Books
Matando una Startup: 9 de cada 10 negocios no sobrevivirán (Spanish Edition)
9 de cada 10 negocios que se inician, fracasan. Emprender parece ser la actividad mas peligrosa del mundo. Con variaciones entre países, las estadísticas indican que en promedio una de cada diez empresas sobrevive después del quinto año de funcionamiento. La estadística es impresionante. Emprender tiene un riesgo de fracaso del 90%. Esto hace que emprender sea tal vez la actividad humana más peligrosa que exista. ¿Viajarías en avión si cada vuelo tuviera el 90% de probabilidades de caerse? ¿Bucearías si tuviera el 90% de probabilidades de ahogarte? ¿Comprarías una casa si tuvieras el 90% de probabilidades de perderla? ¿Te comprarías un coche último modelo si tuvieras un 90% de probabilidades de estrellarlo?
Killing a Startup: 9 out of 10 businesses won't survive
Would you fly in an airplane if every flight had a 90% chance of crashing? Would you go scuba diving if you had a 90% chance of drowning? Would you buy a house if you had a 90% chance of losing it? Would you buy a brand-new car if you had a 90% chance of crashing it? The mortality rate in business is enormous. 9 out of 10 startups will not survive the first ten years of operation. Yet, we keep trying. That's passion. Starting a company is a high-risk activity where many variables come into play. It’s understandable when businesses fail due to external factors, but crashing them due to situations that could have been better managed, is not. This book is a dose of realism to help you making better decisions in building your dream, and together we ensure that you achieve success without dying in the attempt.